Sentury Tire - North America
We had the opportunity to design and develop several key marketing assets for Sentury Tire, a China based company moving to North America, through our friends at BrandwarePR in Atlanta. In addition to developing their primary corporate website, and corporate and dealer brochures, our work included developing the new branding campaign for dealers, "All Roads Lead to Groundspeed". With emphasis on Sentury's full product line of off-road, highway, all-terrain and high performance tires, the ads communicated to dealers that the Groundspeed tire line has a tire for every customer.
For the introduction at SEMA of Sentury's new MT mud tire, we developed the concept and design for the well received ad campaign titled "Mr Mud", which included trade ads, a giant 30ft tall poster, the Mr Mud t-shirt with various handouts.
SERVICES: Art Direction Advertising Branding Business Collateral Copy Writing Logo Design Web Design