Bates Design was tasked with developing the brand identity and website for Rate Acuity, a B2B start-up service focused around identifying efficient energy data. We loved that Rate Acuity would be offering alternative and clean energy data such as wind, solar, and water to their mix of the standard fare. Our strategy was to give Rate Acuity a clean environmental look with bright blues and greens, and bold photography. Modern infographics and spot illustrations reinforcing their services gave us what we needed to launch this start-up on the right track.