As a digital advertising firm with new ownership, a new name, and an antiquated image, DI was in dire need of a total rebranding. Their primary service is pixel tracking data collection, a system that can be complex for potential customers to understand. We choose to incorporate this graphic pixel square into their logo to help accentuate and communicate this specialized pixel technology. A bright and modern fire orange gives further clarity to their "ignite" name.
SERVICES: Art Direction Web Design Branding Business Collateral Logo Design