As a digital advertising firm with new ownership, a new name, and an antiquated image, DI was in dire need of a total rebranding. Their primary service is pixel tracking data collection, a system that can be complex for potential customers to understand. We choose to incorporate this graphic pixel square into their logo to help accentuate and communicate this specialized pixel technology. A bright and modern fire orange gives further clarity to their "ignite" name.

SERVICES:  Art Direction   Web Design   Branding   Business Collateral   Logo Design  

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