First Impressions – Social media users have incredibly short attention spans, and that typically means you’ve got about 3 seconds to make an impression and grab your viewer. Good use of pictures and dynamic images are an effective way to create a positive first impression and capture curiosity.

Page Load Speed – Social media visitors can be pretty impatient; with such a vast number of other pages waiting for their eyeballs, make sure pages load quickly.

Readability – Rather than reading word-for-word, social media users typically scan information quickly. Content that is easy to read, incorporating bulleted lists, short paragraphs, descriptive images, and bold text, works best.

Engage Your Visitor – Make the use of surveys, voting, contests, and subscribe options, prominent and visually appealing to encourage visitors to interact with your site. Read the rest of this entry »